Entrepreneurs' Avenue

Looking for the newest, freshest Exhibitors at Gen Con? Entrepreneurs' Avenue is home to exciting start-ups to huge names you know who are all joining Gen Con for the first time! In 2018, 36 companies will exhibit in Entrepreneurs' Avenue. You can discover new companies and products in this area, as well as give a warm welcome to new friends in the gaming industry.


2018 Marketing Fellows

Gen Con awards Marketing Fellowships to the top six applicants from Entrepreneurs' Avenue each year. These awards afford the selected companies the opportunity to gain better exposure for their businesses through on-site marketing and expanded booth space.

Please join us in congratulating the Gen Con 2018 Marketing Fellows.


Mondo Games

Mondo Games


Mondo is an expanding pop-culture tastemaker with a passionate love of film, art, music, and gaming, best known for creating limited-edition posters, vinyl soundtrack releases, and premium collectibles. In 2017, Mondo teamed up with Project Raygun to release The Thing: Infection at Outpost 31, a hidden identity board game based on John Carpenter's 1982 horror classic, which was met with an overwhelmingly positive response!

Mondo recently announced the launch of their new, independent games division, Mondo Games. With a strong focus on game narrative, as well as world class art, upcoming licensed games based on film properties such as Jurassic Park (with art by Matthew Woodson) and Fight Club (with art by Alan Hynes) will be featured at this year’s Gen Con. In addition to games inspired by favorite films, the company will also be releasing an original narrative-based game in partnership with industry veteran game designer Richard Launius.


Jellybean Games

Jellybean Games


Jellybean Games has a simple goal: To make your new favorite game. Their kid-friendly games feature vivid themes, gorgeous art, and endlessly replayable mechanics.

 In Scuttle! you are swashbuckling pirate captains, racing other dastardly pirates to collect treasure. In Dracula’s Feast, you are monsters at a masquerade ball, trying to deduce the roles of the other guests while keeping yourself hidden. In Ninjitsu! you are sneaky ninja masters, stealing ancient artifacts from everyone else while avoiding traps!

 Their latest release, The Lady and the Tiger, contains five unique games in just 18 stunning cards. To celebrate Jellybean's first year at Gen Con, they're giving a free travel-sized copy of the game to everyone who visits their booth!

Jellybean Games has an exciting year ahead, with sequels to Scuttle!, Ninjitsu!, and Dracula’s Feast on the horizon, as well as new titles such as Show & Tile, the tile game of art and imagination. To find out more, visit jellybean-games.com


Ankama Board Games

Ankama Board Games

Ankama is known for it's gorgeous, brilliant worlds which are brought to life in anime series, video games, comic books, and, of course, board games. You might be familiar with Krosmaster: Arena, and the worlds of Wakfu and Dofus. If you are, you know the quality that Ankama strives for in all its products. But are you familiar with our many other board games? Stellium, where you are one of the architects of the universe. Henhouse Havoc, where you use your farmyard of doom to blow away your opponents. Boufbowl, where you succeed by wits and dirty tricks. And the upcoming Monster Slaughter, where you are a family of monsters in search of fresh victims. Ankama is excited for this opportunity to present our creations to you. Stop by their booth to see the worlds of Ankama.


Stormcrest Games

Stormcrest Games

For more than a year, Stormcrest Games has been building toward the goal of releasing its main title, Master of Wills™. This painstaking yet rewarding process has yielded incredible results since playtesting at Gen Con in 2017. Master of Wills™ is a cyberpunk-themed deck building card and board game set in a futuristic dystopian world, but the game mechanics are different than anything seen before in the gaming market.

Master of Wills™ is a game of control and manipulation where the balance of power rests between opposing forces. Warring Factions push and pull the citizens of the Community to join their side and vanquish the opposition. Master of Wills™ is a competitive 2–4 player game that pits two or more Factions against each other. Players build their Faction deck based on their strategic style of play influencing sectors of the Community to join their side. MOW is an epic tug-of-war where moves and counter-moves create an ever-changing game experience.

Stormcrest Games is proud to present a unique style of game that will claim new territory in the competitive card game world. Choose a side and became the Master of Wills™.


Kess Co

Kess Co


Based in Santa Monica, California, Kess is led by founder and CEO Alex Kessler, a prominent figure in the Magic: The Gathering community and host of the Masters of Modern podcast. The Kessler family has a deep history in the game and toy industry, and Alex is trying to expand that legacy further by making his mark on the board game industry. Along with Alex, Kess is staffed with veterans of the toy industry as well as game designers with their own deep history in strategy gaming.

Hoping to add a new fun twist on strategy games, Kess released the card game Super Party Battle in 2017. While the game thematically focuses on the clique rivalries battling it out to throw the best party on campus, the game’s focus is on card battle game play coupled with ridiculous mechanics like physical challenges, roleplaying, and charades. “Battle Bosses”, Kess’s newest title that is crowdfunding spring 2018, is a collectable figure, board / card game hybrid, with Gen Con Exclusives available. Lastly, they will be previewing Suburbia vs the Undead, a survival drafting game launching in 2019.

For more information on Kess, check out their website at Kess.co


The City of Games

The City of Games

The City of Games is a board game publisher known for creating games set in The City of Kings Universe. In 2017 they launched their first game, an MMORPG inspired board game which merges a story driven RPG with worker management.

In The City of Kings board game, players experience dice free combat and battle against more than 10,000,000 uniquely generated creatures on a map that has thousands of possible layouts, using characters they create by choosing from over 100 different options.

2018 sees the expansion of The City of Kings Universe with two new games being released:

Vadoran Gardens is a family friendly tile placement card game where you take the role of a young Vadoran acolyte tending the garden, feeding animals and studying ancient relics.

Rising Blades is an asymmetric exploration and fighting game where players take the role of Vesh’s minions as they explore an untouched world and lay waste to everything around them.

The City of Games is based in England and promises to continue growing The City of Kings Universe, providing a uniquely immersive experience through a series of games.


To see last year's entrepreneurs with links to the companies' websites, check out the Gen Con 50 Interactive Exhibit Hall Map.


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